1. Home
Hero Section: "Fresh feeling to breast screening." (CTA: Book Now)
How It Works Overview: Brief steps linking to full process page.
Technology Highlight: AI-powered, non-invasive, radiation-free screening.
Why Choose Ada & Me? Accessibility, comfort, and innovation.
Patient Testimonials: Real stories building trust.
Call to Action (CTA): "Book your screening today."
2. About
About Us
Our Story: Why Ada & Me was created (innovation & inclusivity).
Our Mission & Values: Empowerment, Innovation, Inclusion, Courage, Connection.
Meet the Team: Introduction to key figures.
Careers
Work With Us: Culture, mission, and impact.
Open Roles: Healthcare, tech, and operations.
Employee Testimonials: Real stories from the team.
3. Our Science
AI Technology
How It Works: Thermal imaging + AI, explained simply.
The Benefits: Accuracy, early detection, non-invasiveness.
Innovation in Action: Comparisons to traditional methods.
Clinical Studies
Scientific Backing: Studies validating Thermalytix®.
95% Sensitivity Explained: Real-world impact.
Ongoing Research & Innovation: Future advancements.
Customer Case Studies
Real Stories, Real Impact: Testimonials with case studies.
Before & After (if applicable): Difference early detection makes.
What Patients Say: Reinforcing trust.
4. How It Works
Pre-Screening Guidelines
Preparing for Your Appointment: Alcohol, exercise, deodorant guidelines.
What to Expect: Dress code, duration, reassurance.
Common Questions Answered: FAQs on preparation.
Screening Process
Step-by-Step Walkthrough (as previously outlined).
Why It’s Different: No compression, no radiation, AI-driven results.
What Happens Next: Seamless report delivery & follow-ups.
Your Report & Aftercare
Understanding Your Results: Explanation of different outcomes.
What to Do Next: Follow-up options, doctor connections.
Support & Guidance: Ongoing care and resources.
5. Resources
Breast Health
Why Early Detection Matters: Education on proactive care.
Self-Checks & Prevention: Ways to monitor breast health.
Expert Insights: Tips from healthcare professionals.
Mental Health
The Mind-Body Connection: How mental well-being influences physical health.
Managing Screening Anxiety: Reassurance and coping strategies.
Resources & Support: Helplines, mindfulness, self-care tips.
FAQs
Process & Appointments: Booking, duration, preparation.
Technology & Accuracy: AI detection, reliability, comparisons to mammograms.
Results & Next Steps: Interpreting reports, follow-up care.
6. Contact & Legal
Contact Us: Support, locations, inquiries.
Terms of Service / Privacy Policy / Cookie Policy (Legal compliance).
Landing Page – clear summary of who we are and what we do.
FAQs – including pre-screening queries, day of queries and post-screening queries.
Book Now - Redirect you to PMS.
Who we are and what we do– something like this BUT in our tone of voice:
“Who we are - Ada+Me offers an innovative breast screening service designed to aid in the early detection of breast cancer. Using cutting-edge AI technology and thermal imaging, our screenings provide valuable insights that empower women to take proactive steps in their breast health journey.
What We Provide - We are importantly not a diagnostic service. Our screenings act as a decision-making tool that helps identify potential abnormalities, which may require further investigation by a healthcare professional.
Definition of Abnormality - An abnormality refers to any irregular pattern in breast tissue temperature or structure that deviates from typical thermal or physiological norms. These variations may indicate conditions ranging from anything benign to more serious concerns, including breast cancer.
We emphasize the importance of follow-up care and consultation with a medical professional for a comprehensive diagnosis and next steps. Our goal is to support early detection, which can lead to timely intervention and better health outcomes.”
How it works - Break down of the screening process.
Pre-screening guidelines – this could be in the format of a ‘Prepare for Your Scan’ tab providing all the important vital to know ahead of your appointment. I.e. No alcohol 24hrs ahead, no exercise 3 hours ahead, no deodorant the morning of etc.
Locations – where we are offering screenings, dates and times available. Would be beneficial to attach team profiles to locations.
Price - £180 inc. VAT.
Breakdown of potential results and example recommendations - B1-5 explanation.
Our Science - Clinical studies / research tab
Guide to self-checking
Gift a girl a screening – buy a voucher page on the website. This will relocate you to the PMS.
Our culture / values / mission
Worried about your breast health? - Mental health page – here are some things to reassure you if you are feeling anxious about your breast health - early diagnosis and survival rates. i.e. Found something unusual? – advice for next steps.
These are just suggestions and feel free to disregard any of these sections if seen as unproductive.
In terms of websites I like, Zoe.com springs to mind.
If there is anything else I can help you with just let me know.
Many thanks and best wishes,
Privacy Policy
Last updated: 02/07/2025
This Privacy Policy explains how Discussing Mental Health (“DMH”, “we”, “us”, or “our”) collects, uses, shares, and protects your personal data when you visit our website, use our services, or otherwise interact with us, whether online or in person.
1. Personal Information We Collect
When you visit the Site, DMH automatically collects certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. As you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. This is referred to as “Device Information.”
We collect Device Information using the following technologies:
Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit allaboutcookies.org.
Log files: Track actions occurring on the Site, collecting data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address (if applicable), items ordered, payment method, price paid, email address, and phone number. This is referred to as “Order Information.”
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
2. How We Use Your Personal Information
We use Order Information primarily to fulfill any orders placed through the Site, including processing payment information, arranging delivery or appointment scheduling, and providing invoices or order confirmations. Additionally, we use this information to:
Communicate with you;
Screen orders for potential risk or fraud; and
Provide you, in line with your preferences, with information or advertising relating to our products or services.
We use Device Information to help screen for potential risk and fraud (especially your IP address) and to improve and optimize our Site. For example, by generating analytics on how customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.
3. Sharing Your Personal Information
We share your Personal Information with trusted third-party service providers to help us provide our services. For example:
We use Stripe to process payments. Read more about how Stripe uses your Personal Information here.
We use Google Analytics to understand how our users use the Site. Learn more here. You can opt out of Google Analytics here.
We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information (e.g., subpoenas or search warrants), or protect our legal rights.
4. Behavioural Advertising
As described above, DMH uses your Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you. For more information about targeted advertising and how it works, visit the Network Advertising Initiative’s educational page.
5. Do Not Track
Please note that we do not alter our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser.
6. Your Rights (UK, EU, and Switzerland Residents)
If you are a resident of the UK, EU, or Switzerland, you have rights under applicable data protection laws, including:
The right to access your personal data;
The right to correct or update your personal data;
The right to request deletion of your personal data;
The right to object to or restrict processing;
The right to data portability;
The right to withdraw consent where processing is based on consent.
To exercise these rights, contact us at policy@discussingmentalhealth.com. We may request verification of your identity before responding.
7. GDPR Legal Bases for Processing (EEA, UK, and Switzerland)
Under the GDPR, we process your Personal Data based on one or more of the following legal grounds:
Your consent;
The necessity to perform a contract with you;
Compliance with legal obligations;
Our legitimate business interests, such as improving our services and preventing fraud.
8. Data Retention
We retain your Personal Data only for as long as necessary to:
Provide our services;
Comply with legal obligations;
Resolve disputes;
Enforce agreements.
If you have an account with us, we typically retain your data for 90 days after you request account closure or after 7 yearsof inactivity—whichever is sooner—unless required to retain it longer by law.
9. Data Controller vs. Data Processor
Depending on the context, DMH may act as either a data controller or a data processor. When we determine the purposes and means of processing your data (such as direct orders or site activity), we act as a data controller. When processing data on behalf of clients or partners, we act as a data processor.
10. Children’s Privacy
Our Site and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that a child has provided us with personal information, we will delete it immediately.
11. Changes to This Privacy Policy
DMH may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. We will post any updates on this page with an updated revision date.
12. International Data Transfers
As Discussing Mental Health Ltd (“DMH”) operates globally, your Personal Data may be transferred to, and processed in, countries other than the one in which you reside. This may include intra-group transfers or transfers to third-party partners or service providers operating outside of the United Kingdom (UK), the European Economic Area (EEA), or Switzerland—including jurisdictions that may not provide the same level of data protection as your home country.
Whenever we transfer your Personal Data internationally, we ensure appropriate safeguards in accordance with applicable data protection laws.
These safeguards may include:
The use of Standard Contractual Clauses (SCCs) approved by the European Commission or the UK Information Commissioner’s Office (ICO);
The implementation of technical and organisational measures to protect your information; and
Contractual obligations requiring the recipient to comply with data protection laws and treat your Personal Data with the same level of protection required under UK and EU standards.
13. Data Retention (Reiteration)
We retain your Personal Data only for as long as is necessary for the purposes described in this Privacy Policy, including to:
Provide you with our services;
Comply with legal and regulatory obligations;
Resolve disputes; and
Enforce our agreements.
If you have an account with us, we typically retain your Personal Data for ninety (90) days after you request that your account be closed, or if your account remains inactive for seven (7) years—whichever is sooner—unless required by law to retain it longer.
14. Contact Us
For more information about our privacy practices, to exercise your rights, or to lodge a complaint, please contact us at: Email: policy@discussingmentalhealth.com