1. Home
Hero Section: "Fresh feeling to breast screening." (CTA: Book Now)
How It Works Overview: Brief steps linking to full process page.
Technology Highlight: AI-powered, non-invasive, radiation-free screening.
Why Choose Ada & Me? Accessibility, comfort, and innovation.
Patient Testimonials: Real stories building trust.
Call to Action (CTA): "Book your screening today."
2. About
About Us
Our Story: Why Ada & Me was created (innovation & inclusivity).
Our Mission & Values: Empowerment, Innovation, Inclusion, Courage, Connection.
Meet the Team: Introduction to key figures.
Careers
Work With Us: Culture, mission, and impact.
Open Roles: Healthcare, tech, and operations.
Employee Testimonials: Real stories from the team.
3. Our Science
AI Technology
How It Works: Thermal imaging + AI, explained simply.
The Benefits: Accuracy, early detection, non-invasiveness.
Innovation in Action: Comparisons to traditional methods.
Clinical Studies
Scientific Backing: Studies validating Thermalytix®.
95% Sensitivity Explained: Real-world impact.
Ongoing Research & Innovation: Future advancements.
Customer Case Studies
Real Stories, Real Impact: Testimonials with case studies.
Before & After (if applicable): Difference early detection makes.
What Patients Say: Reinforcing trust.
4. How It Works
Pre-Screening Guidelines
Preparing for Your Appointment: Alcohol, exercise, deodorant guidelines.
What to Expect: Dress code, duration, reassurance.
Common Questions Answered: FAQs on preparation.
Screening Process
Step-by-Step Walkthrough (as previously outlined).
Why It’s Different: No compression, no radiation, AI-driven results.
What Happens Next: Seamless report delivery & follow-ups.
Your Report & Aftercare
Understanding Your Results: Explanation of different outcomes.
What to Do Next: Follow-up options, doctor connections.
Support & Guidance: Ongoing care and resources.
5. Resources
Breast Health
Why Early Detection Matters: Education on proactive care.
Self-Checks & Prevention: Ways to monitor breast health.
Expert Insights: Tips from healthcare professionals.
Mental Health
The Mind-Body Connection: How mental well-being influences physical health.
Managing Screening Anxiety: Reassurance and coping strategies.
Resources & Support: Helplines, mindfulness, self-care tips.
FAQs
Process & Appointments: Booking, duration, preparation.
Technology & Accuracy: AI detection, reliability, comparisons to mammograms.
Results & Next Steps: Interpreting reports, follow-up care.
6. Contact & Legal
Contact Us: Support, locations, inquiries.
Terms of Service / Privacy Policy / Cookie Policy (Legal compliance).
Landing Page – clear summary of who we are and what we do.
FAQs – including pre-screening queries, day of queries and post-screening queries.
Book Now - Redirect you to PMS.
Who we are and what we do– something like this BUT in our tone of voice:
“Who we are - Ada+Me offers an innovative breast screening service designed to aid in the early detection of breast cancer. Using cutting-edge AI technology and thermal imaging, our screenings provide valuable insights that empower women to take proactive steps in their breast health journey.
What We Provide - We are importantly not a diagnostic service. Our screenings act as a decision-making tool that helps identify potential abnormalities, which may require further investigation by a healthcare professional.
Definition of Abnormality - An abnormality refers to any irregular pattern in breast tissue temperature or structure that deviates from typical thermal or physiological norms. These variations may indicate conditions ranging from anything benign to more serious concerns, including breast cancer.
We emphasize the importance of follow-up care and consultation with a medical professional for a comprehensive diagnosis and next steps. Our goal is to support early detection, which can lead to timely intervention and better health outcomes.”
How it works - Break down of the screening process.
Pre-screening guidelines – this could be in the format of a ‘Prepare for Your Scan’ tab providing all the important vital to know ahead of your appointment. I.e. No alcohol 24hrs ahead, no exercise 3 hours ahead, no deodorant the morning of etc.
Locations – where we are offering screenings, dates and times available. Would be beneficial to attach team profiles to locations.
Price - £180 inc. VAT.
Breakdown of potential results and example recommendations - B1-5 explanation.
Our Science - Clinical studies / research tab
Guide to self-checking
Gift a girl a screening – buy a voucher page on the website. This will relocate you to the PMS.
Our culture / values / mission
Worried about your breast health? - Mental health page – here are some things to reassure you if you are feeling anxious about your breast health - early diagnosis and survival rates. i.e. Found something unusual? – advice for next steps.
These are just suggestions and feel free to disregard any of these sections if seen as unproductive.
In terms of websites I like, Zoe.com springs to mind.
If there is anything else I can help you with just let me know.
Many thanks and best wishes,
User Policy
Effective Date: 2nd July 2025
1. Introduction
This User Policy (“Policy”) establishes the acceptable standards and rules governing your use of the Discussing Mental Health website and related online services (collectively, the “Site”). It sets out the conduct expected of users when uploading content, interacting with other users, linking to the Site, or otherwise engaging with any aspect of our online presence.
By accessing or using our Site, you acknowledge that you have read, understood, and agree to comply fully with the terms outlined in this Policy. If you do not agree with any part of this Policy, you must immediately cease using the Site.
2. Who We Are and How to Contact Us
Discussing Mental Health (“DMH,” “we,” “us,” or “our”) is the operator of this Site. For any inquiries related to this Policy or to report concerns, please contact us at:
Email: policy@discussingmentalhealth.com
3. Acceptance of Terms
By using the Site, you:
Accept this User Policy in full;
Agree to comply with all applicable laws, regulations, and standards;
Understand that other terms, such as our Terms of Website Use, may also apply.
We recommend that you retain a copy of this Policy for your records and review it periodically, as we may amend it from time to time.
4. Permitted Use
You may use our Site solely for lawful, legitimate purposes consistent with this Policy and any other applicable terms.
5. Prohibited Uses
You are expressly prohibited from using the Site for any purpose or activity that:
Violates any applicable local, national, or international law or regulation;
Is fraudulent, unlawful, or deceptive;
Exploits or harms minors or vulnerable individuals in any manner;
Engages in bullying, harassment, intimidation, or humiliation of any person;
Involves the upload, transmission, or distribution of content that violates our Content Standards (see Section 8 below);
Sends unsolicited or unauthorized advertising, promotional materials, or spam;
Introduces or disseminates malicious software, including viruses, worms, Trojan horses, spyware, ransomware, or other harmful code;
Attempts unauthorized access to, interference with, or disruption of:
Any part of the Site;
The hardware, software, or networks that support the Site;
Any third-party systems connected to the Site.
Additionally, you agree not to:
Reproduce, duplicate, copy, sell, resell, or exploit any part of the Site without express written permission;
Misrepresent your identity or affiliation;
Circumvent any security or access controls.
6. Interactive Services
DMH may provide interactive services on the Site, such as online chat support or discussion forums (“Interactive Services”). Where provided, we will clearly communicate the nature of these services, including whether they are moderated and the form of moderation applied (human, technical, or both).
While we strive to manage risks and moderate content appropriately, we do not guarantee monitoring or oversight of all interactions and expressly disclaim liability for any loss or damage arising from your use of Interactive Services, whether moderated or not.
Should you encounter issues within any Interactive Service, we will provide contact details for moderators or support personnel.
7. Content Standards
All contributions you post, upload, or share on the Site (“Contributions”) must comply with the following standards, both in spirit and letter. We reserve sole discretion to determine whether a Contribution breaches these standards.
7.1 Required Attributes
Contributions must:
Be accurate and factually correct where applicable;
Represent genuinely held opinions clearly distinguished from facts;
Comply with all applicable laws and regulations.
7.2 Prohibited Content
Contributions must not:
Defame or disparage any individual or entity;
Contain obscene, offensive, hateful, or inflammatory language or material;
Bully, insult, intimidate, or humiliate others;
Promote sexually explicit or pornographic content;
Include child sexual abuse material or content harmful to minors;
Incite or promote violence or discrimination based on race, sex, religion, nationality, disability, sexual orientation, age, or any protected characteristic;
Infringe intellectual property rights, including copyright, trademarks, or database rights;
Deceive or mislead others;
Breach confidentiality or other legal duties owed to third parties;
Advocate or promote illegal activities, including contempt of court;
Threaten, abuse, invade privacy, or cause unnecessary distress or annoyance;
Impersonate any person or misrepresent your identity or affiliations;
Mislead others into believing Contributions originate from DMH if this is not the case;
Encourage or incite terrorism or related unlawful acts;
Contain unauthorized advertising, solicitations, or external links.
8. Enforcement and Breach of Policy
We reserve the right to take appropriate action where a breach of this Policy is suspected or confirmed. Such actions may include, but are not limited to:
Temporary or permanent suspension or termination of your access to the Site;
Removal of any offending Contributions;
Issuance of warnings or notices;
Pursuing legal remedies, including claims for damages and costs;
Reporting breaches to relevant law enforcement or regulatory authorities.
We disclaim any liability for the consequences of enforcement actions taken in good faith to uphold this Policy.
9. Governing Law and Jurisdiction
This Policy, its formation, interpretation, and any disputes arising from it are governed by the laws of England and Wales. Both you and DMH agree to submit to the exclusive jurisdiction of the courts of England and Wales.
10. Amendments
DMH may update this Policy from time to time. Each time you access or use the Site, you should review this Policy to ensure you understand the current terms that govern your use.
If you have any questions or concerns regarding this User Policy, please contact us at:
Email: policy@discussingmentalhealth.com