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1. Home
Hero Section: "Fresh feeling to breast screening." (CTA: Book Now)
How It Works Overview: Brief steps linking to full process page.
Technology Highlight: AI-powered, non-invasive, radiation-free screening.
Why Choose Ada & Me? Accessibility, comfort, and innovation.
Patient Testimonials: Real stories building trust.
Call to Action (CTA): "Book your screening today."
2. About
About Us
Our Story: Why Ada & Me was created (innovation & inclusivity).
Our Mission & Values: Empowerment, Innovation, Inclusion, Courage, Connection.
Meet the Team: Introduction to key figures.
Careers
Work With Us: Culture, mission, and impact.
Open Roles: Healthcare, tech, and operations.
Employee Testimonials: Real stories from the team.
3. Our Science
AI Technology
How It Works: Thermal imaging + AI, explained simply.
The Benefits: Accuracy, early detection, non-invasiveness.
Innovation in Action: Comparisons to traditional methods.
Clinical Studies
Scientific Backing: Studies validating Thermalytix®.
95% Sensitivity Explained: Real-world impact.
Ongoing Research & Innovation: Future advancements.
Customer Case Studies
Real Stories, Real Impact: Testimonials with case studies.
Before & After (if applicable): Difference early detection makes.
What Patients Say: Reinforcing trust.
4. How It Works
Pre-Screening Guidelines
Preparing for Your Appointment: Alcohol, exercise, deodorant guidelines.
What to Expect: Dress code, duration, reassurance.
Common Questions Answered: FAQs on preparation.
Screening Process
Step-by-Step Walkthrough (as previously outlined).
Why It’s Different: No compression, no radiation, AI-driven results.
What Happens Next: Seamless report delivery & follow-ups.
Your Report & Aftercare
Understanding Your Results: Explanation of different outcomes.
What to Do Next: Follow-up options, doctor connections.
Support & Guidance: Ongoing care and resources.
5. Resources
Breast Health
Why Early Detection Matters: Education on proactive care.
Self-Checks & Prevention: Ways to monitor breast health.
Expert Insights: Tips from healthcare professionals.
Mental Health
The Mind-Body Connection: How mental well-being influences physical health.
Managing Screening Anxiety: Reassurance and coping strategies.
Resources & Support: Helplines, mindfulness, self-care tips.
FAQs
Process & Appointments: Booking, duration, preparation.
Technology & Accuracy: AI detection, reliability, comparisons to mammograms.
Results & Next Steps: Interpreting reports, follow-up care.
6. Contact & Legal
Contact Us: Support, locations, inquiries.
Terms of Service / Privacy Policy / Cookie Policy (Legal compliance).

Landing Page – clear summary of who we are and what we do.
FAQs – including pre-screening queries, day of queries and post-screening queries.
Book Now - Redirect you to PMS. 
Who we are and what we do– something like this BUT in our tone of voice: 
“Who we are - Ada+Me offers an innovative breast screening service designed to aid in the early detection of breast cancer. Using cutting-edge AI technology and thermal imaging, our screenings provide valuable insights that empower women to take proactive steps in their breast health journey.
What We Provide - We are importantly not a diagnostic service. Our screenings act as a decision-making tool that helps identify potential abnormalities, which may require further investigation by a healthcare professional.
Definition of Abnormality - An abnormality refers to any irregular pattern in breast tissue temperature or structure that deviates from typical thermal or physiological norms. These variations may indicate conditions ranging from anything benign to more serious concerns, including breast cancer.
We emphasize the importance of follow-up care and consultation with a medical professional for a comprehensive diagnosis and next steps. Our goal is to support early detection, which can lead to timely intervention and better health outcomes.”
 How it works - Break down of the screening process. 
Pre-screening guidelines – this could be in the format of a ‘Prepare for Your Scan’ tab providing all the important vital to know ahead of your appointment. I.e. No alcohol 24hrs ahead, no exercise 3 hours ahead, no deodorant the morning of etc. 
Locations – where we are offering screenings, dates and times available. Would be beneficial to attach team profiles to locations.
Price - £180 inc. VAT.
Breakdown of potential results and example recommendations - B1-5 explanation.
Our Science - Clinical studies / research tab
Guide to self-checking
Gift a girl a screening – buy a voucher page on the website. This will relocate you to the PMS.
Our culture / values / mission 
Worried about your breast health? - Mental health page – here are some things to reassure you if you are feeling anxious about your breast health - early diagnosis and survival rates. i.e. Found something unusual? – advice for next steps.
 
These are just suggestions and feel free to disregard any of these sections if seen as unproductive.

In terms of websites I like,  Zoe.com springs to mind. 

If there is anything else I can help you with just let me know. 

Many thanks and best wishes,

Terms of Website Use

Effective Date: 2nd July 2025  


1. Introduction

Welcome to the official website of Discussing Mental Health (“DMH,” “we,” “us,” or “our”). These Terms of Website Use (“Terms”) govern your access to and use of this website, including all related content, features, and services (collectively, the “Site”). By accessing or using this Site, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, you must immediately discontinue use of the Site.
 
2. Identity and Contact Details

Discussing Mental Health is a company registered in the United Kingdom, with registered address at 27 Warstone Ln, Birmingham B18 6JQ. . For any questions, concerns, or legal notices regarding these Terms, please contact us at:
Email: policy@discussingmentalhealth.com
 
3. Eligibility and User Obligations

3.1 Eligibility

You represent and warrant that you are at least 18 years of age or have obtained parental or guardian consent to use this Site. You further warrant that you have the legal capacity and authority to enter into these Terms.



3.2 User Conduct

You agree to use the Site strictly in accordance with all applicable laws, regulations, and these Terms. You agree not to:
Use the Site for any unlawful, fraudulent, or malicious purpose;
Engage in activities that could harm, harass, intimidate, or discriminate against other users or third parties;
Interfere with or disrupt the operation or security of the Site, servers, or networks connected to the Site;
Upload, post, or transmit any content that is illegal, defamatory, obscene, offensive, hateful, sexually explicit, violent, or otherwise objectionable;
Impersonate any person or entity or misrepresent your affiliation with any person or entity;
Attempt to gain unauthorized access to any portion of the Site or related systems;
Use automated systems or software to extract data or interact with the Site without prior written permission.
 
4. Account Registration and Security

Certain features of the Site may require you to register and create an account. You agree to:
Provide accurate, current, and complete information during registration;
Maintain and promptly update your account information;
Safeguard your login credentials and notify us immediately of any unauthorized use;
Accept full responsibility for all activities conducted through your account.
 
5. Intellectual Property Rights

All content and materials on the Site, including but not limited to text, graphics, logos, images, audio, video, software, and trademarks (“Content”), are owned or licensed by DMH and protected by copyright, trademark, and other intellectual property laws.
You are granted a limited, non-exclusive, non-transferable license to access and use the Content solely for your personal, non-commercial use. Any other use, including reproduction, modification, distribution, or republication without express prior written consent from DMH, is strictly prohibited.
 
6. User-Generated Content

If you submit, upload, or post any content on the Site (“User Content”), you grant DMH a worldwide, royalty-free, irrevocable, sublicensable license to use, reproduce, modify, adapt, publish, translate, distribute, and display such User Content in any media.

You represent and warrant that:

You own or have all necessary rights and permissions to submit the User Content;
Your User Content does not infringe or violate any intellectual property, privacy, or other rights of any third party;
Your User Content complies with applicable laws and these Terms.
DMH reserves the right, but is not obligated, to review, monitor, remove, or disable access to any User Content that we deem, in our sole discretion, to violate these Terms or be otherwise objectionable.
 
7. Privacy and Data Protection

Your use of the Site is subject to our Privacy Policy, which explains how we collect, use, and protect your personal data in compliance with applicable data protection laws, including the UK GDPR and the Data Protection Act 2018.
 
8. Disclaimers and Limitation of Liability



8.1 Disclaimer



The Site and its Content are provided on an “as is” and “as available” basis. DMH makes no warranties, express or implied, regarding the accuracy, completeness, reliability, or availability of the Site or Content.



8.2 Limitation of Liability

To the fullest extent permitted by law, DMH shall not be liable for any direct, indirect, incidental, consequential, special, or punitive damages arising out of or in connection with your use of or inability to use the Site, including but not limited to loss of profits, data, or goodwill.
 
9. Third-Party Links and Services

The Site may contain links to third-party websites, services, or resources for your convenience. DMH does not control these third parties and is not responsible for their content, privacy practices, or availability. Your use of any third-party sites is subject to their own terms and policies.
 
10. Termination and Suspension

DMH reserves the right to suspend, restrict, or terminate your access to the Site, in whole or in part, at any time and without prior notice, for any reason including but not limited to violation of these Terms or unlawful conduct.
 
11. Changes to These Terms

DMH reserves the right to modify or update these Terms at any time. Changes will be posted on this page with an updated effective date. Your continued use of the Site following any changes constitutes your acceptance of the revised Terms. We encourage you to review these Terms regularly.
 
12. Governing Law and Jurisdiction

These Terms, their subject matter, and any disputes or claims arising out of or in connection with them shall be governed by and construed in accordance with the laws of England and Wales. You agree to submit to the exclusive jurisdiction of the courts of England and Wales.
 
13. Contact Information


For any questions, concerns, or requests related to these Terms, please contact us at:
Email: policy@discussingmentalhealth.com
 

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